Kai helps busy executives, founders, and celebrities grow their brand by applying communication & marketing secrets. He was recently named to the Thinkers50 Radar 2020 as one of the top 30 thought-leaders in business to watch in the world. An author, speaker, strategy advisor, global consulting partner at Ogilvy, and lecturer at Columbia University, he is on a mission to help people build better brands. He often speaks at Fortune 500 companies, conferences, and schools.
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Named to the “best business book of 2019” list by Porchlight and BookPal.
Elevate your brand, rise above the crowd, and build tribe
In Follow the Feeling, strategy advisor Kai D. Wright answers a critical question plaguing entrepreneurs, brand strategists, marketers, and leaders: how do you grow your brand in a noisy world? Analyzing 1,500 fast-growing companies from Disney to Peloton, the Columbia University lecturer and Ogilvy global consulting partner unpacks five branding secrets. Starting with behavioral economic principles and ending with a new systems-based approach to brand building, Wright offers readers one metric that trumps the hundreds entangling brand value, feelings.
Follow the Feeling will show you how to best build and position your brand so you can stand out from competitors, build a tribe, and engineer a positive feeling across five important branding territories—lexicon, audio cues, visual stimuli, experience, and culture. Sharing real-world lessons and practical advice he has gained helping everyone from Sean Diddy Combs and Meghan Trainor to Bank of America and HP develop and implement shareable, culturally-infectious branding strategies. Through storytelling, global research, and practical tips, this valuable book will help you and your organization:
Efficiently create and deploy a comprehensive brand strategy across the organization
Quickly launch new brands or reboot existing brands for growth
Build tribes from audiences, consumers, clients, and partners
Lean into the convergence of communication, culture, digital, and technology
Regardless of industry or sector, branding is essential for companies, non-profits, and even individuals. Follow the Feeling: Brand Building in a Noisy World is a must-have resource for anyone from C-Suite executives to aspiring entrepreneurs seeking to unleash the full potential of their brand. And in this world of ever-increasing metrics paired with waning attentiveness, the most important signal of brand health is how you, through your brand, make people feel.
#LetsGetToWork
As a speaker and advisor, Kai frequently delivers keynotes, trainings, and/or guest lectures for Fortune 500 companies, conferences, and schools.
Recently, he has spoken at Talks at Google 2020, Nudgestock 2020, American Marketing Association 2020, Association of National Advertisers 2019, PR Society of America 2019, and SXSW 2019.
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“Thank you, Kai! It was really a pleasure to work with you. You not only rocked in the stage, but was an incredibly proactive and flexible speaker – and that made a huge difference. We are super grateful. We had amazing feedback from clients and awesome scores given at the end. Hope to meet you again soon!”
– Gustavo Pacheco, Head of Growth, Google